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Premium suede upper? Yes. Classic shoe updated with the styling of a Swedish brand with an air for the surreal? Yes. Anything else? A bit of history on these iconic shoes? Let's do it. Essentially what happened is there was a Canadian badminton champion named, you guessed it, Jack Purcell. He grew increasingly frustrated with the quality of his footwear, and so he made it his goal to create something better, and that's why the Jack Purcells exist.