KINGSWELL BLOG

Kingswell :: Retailing With Style And Purpose, An interview with DJ Chavez

  • Posted on
Kingswell :: Retailing With Style And Purpose, An interview with DJ Chavez

As Published February 20, 2014 for The Hundreds.

Had I not spent the better part of my teenage years serving wood and urethane to the skate-addicted youth of my community, I probably wouldn’t have such an untempered obsession with skate retail. So when I found out my buddy DJ Chavez had opened up a shop of his own in the heart of LA’s Los Feliz neighborhood, it was a story I simply couldn’t resist.

My litmus test for a good shop has always been that initial feeling you get when you first walk in—and the Kingswell test strip instantly tested positive for, well, positive. The shop’s facade and interior is trimmed with birch veneers giving it a very clean, modern feel. Its buildouts are all impressive, custom pieces complete with sliding doors and movable, modular racks that house a very well-curated assortment of young brands—many of which represent an exciting new wave of skateboarding that’s just beginning to crest. And, most importantly, there were skaters there with welcoming smiles. After a notable first visit, my second stop was for an interview with DJ himself. Below is some of what he had to say about his new shop, skateboard retailing, and his plans for what’s to come.